January 31st, 2007
Your Direct Response Strategy: With So Many Strategies, How Do You Choose The Best Posted By : James Calvin -
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Your direct mail strategy… are you stuck trying to decide what strategies you are looking to implement?Which direct response strategy pulls the best response? Is it a postcard? Self mailer? A Letter? The answer to that is not a simple one. It depends.The success of your direct response strategy really depends on who you are mailing to, what your promise to them is, and when your mail is going out and what it is you mail. Here are a few things you need to be asking yours…
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